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Erica Tanov

About Erica Tanov

EricaTanov is an online eCommerce store offers a range of products, including women’s clothing, accessories, and home goods. The brand is known for its emphasis on craftsmanship, quality materials, and a timeless aesthetic.

Challenges

Limited online
visibility

Erica Tanov faced challenges in maximizing its online visibility, hindering its potential to reach a broader audience.

Underutilized customer database

The existing customer database was not effectively leveraged in Google Ads, missing out on the opportunity to enhance conversion value.

competition in the fashion industry

The fashion industry is highly
competitive, requiring a strategic
approach to stand out and attract the target audience.

Our approach

Comprehensive Strategy: We devised a comprehensive strategy to elevate Erica Tanov’s online presence, emphasizing paid channels to increase visibility and engagement.

Strategic Google Ads Utilization: Recognizing the underutilization of the customer database, we integrated it into the Google Ads account. This strategic move aimed to tap into the existing customer base and enhance conversion value.

Targeted Advertising Campaigns: Tailored advertising campaigns were designed to align with the brand’s timeless aesthetic, emphasizing quality craftsmanship and unique designs. This approach aimed to resonate with the target audience and differentiate Erica Tanov in a competitive market.
Increased Conversion Value: Leveraging the customer database in Google Ads led to a significant increase in conversion value from the second day of implementation.

Enhanced Online Visibility: The comprehensive digital strategy resulted in improved online visibility, attracting a broader audience to the Erica Tanov brand.

Positive Audience Engagement:Targeted advertising campaigns resonated with the audience, fostering positive engagement and reinforcing Erica Tanov’s position as a unique and high-quality brand.

Services Offered

We focus on helping small, conscious businesses grow + thrive.
Reach out to see how we can help you.

 

Digital Strategy
Development

Conducted a thorough analysis to develop a customized digital strategy, aligning with Erica Tanov's brand identity and objectives.

Google Ads
Optimization

Integrated the customer database into Google Ads, optimizing campaigns for increased conversion value and ensuring efficient use of advertising spend.

Creative Campaign
Design

Developed and executed creative advertising campaigns that highlighted the brand's values of craftsmanship and timelessness, fostering a deeper connection with the audience.

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hear from you

Contact Us

Email us

hello@organicmarketing.biz

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